About Kevin

Kevin is an Creative Director (copywriter) and freelance writer based in Kansas City. He started his career in account service, but has since reconciled his evil past, fully embracing his love for the creative side of advertising. He currently serves as the creative lead for Colgate-Palmolive’s global Skin Health Group consisting of EltaMD, PCA SKIN, and Filorga, as well as the copy lead for Hill’s Pet Nutrition including Science Diet and Prescription Diet.

His writing capabilities range from copywriting to content creation to ghostwriting, with a decade+ of experience in writing for broadcast, print, social, email, content marketing, web, and more.

Interests include: Making good trouble, overusing the em-dash, pushing clients to the conceptual edge, rewatching Charmed, and discussing Nancy Meyers’ underrated filmography.

Résumé available here.

VMLY&R
Kansas City, MO

Creative Director
(07/24 - Present)

Associate Creative Director
(01/22 - 07/24)

Senior Copywriter
(07/19 - 01/22)

Copywriter
(07/17 - 07/19)

Agency Experience

ER Marketing
Kansas City, MO

Copywriter
(08/15 - 08/17)

Junior Copywriter
(12/14 - 08/15)

Account Coordinator
(04/14 - 12/14)

Clients (Current in bold)

Colgate • PCA SKIN • EltaMD • Filorga • Hill’s Pet Nutrition (Science Diet & Prescription Diet) • Tom’s of Maine

Industries

• Skin Health / Skincare • Animal Health • Pet Care • Oral Hygiene • Naturals • Personal Hygiene

Skills

Copywriting, brand development (equity), television, digital, consumer (B2C), professional (B2B), technical writing, creative direction, shopper marketing, eComm, conferences, paid social, SEO/SEM writing, web copy, healthcare writing

Clients

Country Club Bank • DaVinci Roofscapes • Epilay • FineLine HR Consulting/HROI • Fortress Railing • Fortress Fence • Gallagher Benefit Services, Inc. • Huttig Building Products • Huttig-Grip • IBT, Inc. • Integrated Healthcare Strategies • kk-electronic • Krause Law • Margaritaville • Midwest Dairy Association • Midwest Wholesale Hardware • Overhead Door Company • Pendello Solutions • Ply Gem • Reynolds Pactiv • SPX • Trane • VeriShip • Wayne Dalton

Industries

Building Products • Construction • Dairy • Finance • Healthcare • Industrial • IT/Security • Legal/HR • Manufacturing • Professional Services • Real Estate • Retail • Restaurant

Skills

Copywriting, branding, print, digital, consumer (B2C), professional (B2B), technical writing, content writing, content marketing, blogging and ghostwriting, conferences, organic social, SEO/SEM writing, web copy, sales promotions, healthcare writing, PR, proofing

Full resume available here.

Services

  • With over ten years of experience, copywriting is my bread and butter. Catchy headlines, script writing, developing attention-grabbing hooks and concepts for product-level and brand-level campaigns — I’ve done it all.

  • I have written long-form content for clients in industries ranging from healthcare to HR, legal to consulting, supply chain to building products. I’ve also concepted and executed campaigns to promote said content and use it to generate conversions that drive business results.

  • There’s nothing like a good character limit to challenge a creative copywriter’s brain. Just take it from — I’ve written social media copy for tons of brands on platforms like Facebook, Instagram, Twitter and Pinterest. (No Tiktok yet, but there’s a first time for everything, right?

  • It’s one thing to come up with ideas for a specific product or program, but helping a brand actualize its potential, find its voice, and truly understand what it stands for in a quick, digestible way is another challenge entirely. In my time at Red Fuse, I have worked extensively to develop the Hill’s brand, uniting multiple sub-brands under a single cohesive message that increased brand equity and drove a 10% increase in sales.

  • SEO is the dirty word no writer wants to talk about, but sometimes you have to — in fact, sometimes you have to say SEO 12 times in 4 paragraphs. But that’s the nature of SEO. (I just said it three times in one paragraph, so just imagine what I can do for you and your SEO needs. (Now we’re up to 4!))

  • In my time at ER Marketing, I wrote several blog posts a week both for clients and the agency’s own marketing efforts. While there, I honed my ability to write blogs like a thought leader, doing private research and conducting/transcribing interviews — even ghostwriting in different voices and styles depending on the intended author.

  • As an Associate Creative Director, I have experience guiding, training, and mentoring junior, mid-level, and even senior writers to help them quickly understand brand voice and hone their skills.

Book

Testimonials from Kevin Wright Survivors

  • "Kevin’s creativity consistently elevated the client’s work and energized our team’s dynamic. Because of his experience in client relations, he can be trusted to communicate professionally internally and externally with a variety of personality types. I will always jump at the chance to work with Kevin on any project because the overall experience has always brought me a sense of accomplishment, pride, and joy."

    Lexi Glassman
    Account Supervisor,
    Signal Theory

  • Kevin is one of the best copywriters I've worked with. He makes an enormous effort to truly understand his audiences and motivators to deliver impactful concepts. He sees the big picture, but never ignores the smallest and most important details. Kevin is a great colleague and partner, plus he's wildly fun to be around!

    Elizabeth Scott
    VP Global Business Lead, Microsoft
    MRM

  • I have worked with many writers and Kevin is without a doubt, one of the best! I have had the pleasure of working with Kevin for the last two years at VMLY&R/Red Fuse, collaborating as partners on several projects. He’s extremely talented and highly thoughtful when it comes to steering copy and creative in the right direction. Not many times do you get a powerful conceptual mind and an articulated writer all in one."

    Elisa Martin
    Senior Art Director,
    VMLY&R

  • "Kevin doesn't just take a creative brief and executes accordingly, he goes above and beyond to immerse himself in whatever he needs to articulate. He doesn't settle for good-enough. You also feel like you can be vulnerable with Kevin. That you don't have to have an idea fully flushed out before you come to him. He is personable and easy to brainstorm with. I have had goosebumps form after reading his thoughtful headlines. I have had tears in my eyes after seeing his work come to life on screen. Kevin simply makes content the best it can be."

    Jennifer Mitchell
    Assoc. Director of Global Marketing and Innovation, Hill’s Pet Nutrition